Because this gentleman has dark eyes, simply increasing saturation resulted in nothing noticeable. For that I had to lighten to quite an extent that it may seem a bit unnatural. There are, of course, people with eyes that look like this, but I don't remember his eyes so much as his beard. I prefer the image on the left, without the local adjustments to the face and eyes.
Regarding the ethics of this type of adjustment, perhaps the most important question is intention: what do you want the image to express? to whom? I'm not trying to sell anything. I don't want you to run out and buy any products. I use the camera to explore the world and to this end I want to remain close to my vision of the moment of capture. There are occasions, like this, where there is no time to fiddle with the settings to achieve a better capture. I then use the computer to bring the image into line with memory. And may sometimes become so enraptured with an image that I want to bring out little bits of it to create a greater or deeper sense of appreciation.
I don't know that there is an easy answer to this question. I think we have to work with it on a case-by-case basis.
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