Section
Three: The Legends
Alexey Brodovitch - Brodovitch on Photography
Unfortunately,
the extract is not referenced. Shame as
it is quite good: clearly written and
obviously based on years of experience as an editor and teacher.
On what makes
good photograph:
“A
photograph is tied to its time—what
is good today may be a cliché
tomorrow.”
“...the problem of the
photographer is to discover his own language, a visual ABC’s
to explain this event. The photograph is not only a pictorial report; it is
also a psychological report. It represents the feelings and point of view of
the intelligence behind the camera.”
“It
is every photographer’s responsibility to discover new images and a new
personal way of looking at things. If he can do this his pictures will command
attention and have surprise quality.”
He notes the
insipidness of most images and feels that much of this comes from too much
attention to staging images, rather than letting them happen.
“...things should be used
which could happen, not things which are obviously posed, obviously artificial
only to meet the needs of that ad.”
He believes
cropping is an important tool, even though some purists insist on perfecting
framing within the camera at the time of the event. He argues that photographers should make
three to four prints from each negative cropped differently.
On the act of
seeing/looking:
“There
are two phases of seeing in the making of a picture. The first takes place when
the photograph is actually shot. This is when the instinctive decision is made
which results in the picture being recorded on the film. The second seeing
comes in examining the contact prints of the pictures. It is important to be
able to recognize the pictures which express your viewpoint and also how these
pictures can be printed and cropped to bring out that view point. It is also
important to be able to recognize the lucky accidents which can often result in
good pictures.”
On developing
style, he notes the tendency of new photographers to shoot everything and
anything.
“He
must learn that shooting just for the sake of shooting is dull and unprofitable
and he must develop a general
tendency in his work. With this maturity the photographer will begin to develop
his own photographic vocabulary to express new discoveries of vision and
understanding.”
On education, he
notes that in his job as editor he could always tell from which school students
had arrived as they delivered images of similar style and presentation. He fears too much cliche is the product of
formal education.
“Rather
than a teacher in the accepted sense, what is required is someone to tease or
irritate the student and to help him discover himself.”
Finally, on the
career prospects of photographers, he notes:
“The
creative life of a commercial photographer is like the life of a butterfly.
Very seldom do we see a photographer who continues to be really productive for
more than eight or ten years.”