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| Photogenetic Draft No. 24, 1991 © Joachim Schmid |
The arrival at the turn of the century of the Kodak camera marked an important change in personal photography. Cameras now became accessories of middle class life, tools for shaping the identity of the family. Holland quotes Don Slater on how the new consumer technology arrived denuded from its mechanical and conceptual processes. By just clicking a button and returning the package to the lab, the operator was deprived of the means of understanding how images are created and from being able to use those skills and knowledge to create something more radical. Holland notes, though, that a new skill was in fact introduced, that of framing and arranging the content of the image.
Outside of professionals, the full photographic process became the province of “amateur photography,” a mostly male pastime fascinated with technology and aesthetic control and which has “retained its long-lived aspiration to ... pictorialism...” p143


